Shawn Davis
My
Opportunity Belief
1. Beginning
point – I believe that there is a group of people that are unsatisfied with
their college experiences because of the cost of text books.
2.
The
belief – People need a college degree in order to be successful in society. Each
semester their professor are demanding a specific reading that is required for
that class with no alternatives giving in this process and many time the
options they are required to buy or rent these books from are bigger than the
school its self
3.
The
Protypical Customer – Someone who wants to pursue a college degree typically
between their 20s – 30s years of age.
4.
Iteration
No.1 – Chelsea late 20s professional – Master’s degree – she has completed her
undergrad and Master’s degree at two different schools the cost of text books
at each school were always something that wasn’t covered by loans or
scholarships it seem as a concern about how they were going to be paid for she
also was never sure what options she truly had based on what book she can buy.
Iteration No.2 – Michelle
early 30s - professional – bachelor’s degree – master’s degree – gymnast athlete
- she completed her bachelor’s degree and master’s degree all from the University
of Arkansas she experienced no difficulties for text books because she was an
athlete. But she have an opinion about text books being over priced for non-athletic
students that attend universities.
Iteration No. 3 – Alison
early 30s – professional – two bachelor’s degrees – master degree – working on doctor’s
degree completed bachelors and masters at two different schools at two
different schools she feels that they are overpriced with them being useless
being hard back also she thinks that they create new versions of books which
makes them cost even more money and that professors don’t use them enough for
them to cost so much money.
5.
Reflect
– That the cost of book and being able to access them changes the potential of
your success.
6.
Summary
– Your opportunity still exist after my interview because text books are still
expensive and they prohibit people from being successful in their education.
Hi Shawn,
ReplyDeleteYou are correct!! There is an opportunity need with the textbook system. Many times students wait until their first class to see if the text book is actually needed. The pricing can range from $50 - $300 and students feel like it is a waste to purchase an expensive textbook that can be under used for only a semester. There are current online rental companies, but there is always the hassle of ordering and returning to book. There needs to be a new system created that is efficient and cost effective for students. I see a medium to high potential for this opportunity. With you analysis, I think interviewing your potential customers more in detail would provide more assistance to your entrepreneurship goals.
Christina
Hi Shawn,
ReplyDeleteI enjoyed reading your post! I agree with you, the cost of textbooks is absolutely absurd. There is an opportunity need to fix this problem. Students are already paying a lot of money for tuition and a high additional cost of the required text book is not necessary. There should be a new system to make this cost to purchase a textbook more affordable for students. Great post!
Hi Shawn,
ReplyDeleteThis is definitely an issue for anyone pursuing a higher education. I agree with one of your prototype customers that said that for being overpriced, textbooks are useless. Especially if you only open it a couple of times for a class, you're really not getting the most out of that resource. There has got to be a solution where college students aren't overpaying for their textbooks. Great job!