Shawn Davis

15A – Figuring Out Buyer Behavior No. 2

I interviewed three people who are all walk on athletes from all different sports, one softball, one football, and one soccer. They all said similar things to where they start looking for close and affordable college housing. They all either started looking for college dorms primarily their sophomore year after a year spent on campus. They start looking for things that they typically can afford if holding a job or something that their parents can afford. Typically that another part that they mentioned is that it’s hard for roommates and to figure out what their approach is looking for house off campus as well.

They typically say that how they go about buying housing off campus includes driving around, looking onto online websites. Their biggest sources of finding college housing is through friends and roommates that are already off campus. The problem that they run into is that they are just being referred to be places that they only know about and not new places. This is sometimes why people run into problems like places already being filled or not being able to accommodate them.

People find that after they have found their off campus housing is that they continue to move because they are not happy with the place they found first. Overall the interviewers feel like they didn’t have the rightness that they are looking for. Overall people are unhappy with the stage of the purchasing of the product which in this case is affordable college housing.