Shawn Davis
Figuring Out Buyer Behavior No. 1
The
three people that I interviewed were college students between the age of 18 and
21, two girls and one guy. They become aware of their need for college housing
when they are forced to find a place on their own specifically sophomore year
of college. The need arises when they are struggling to find a place that’s close
to campus that is at the time they are trying to make the transition out of
college housing. Typically they are trying to solve their problem through word
of mouth from people who have been through the problem but it seems to not fix
the problem itself. If they choose to not continue to search for college housing
due to frustration then that is a problem itself. All three of these people I interview
you can make the conclusion that their problems are all very similar for
college housing.
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ReplyDeletePersonally, I can definitely relate to this seeing that I went through the process this summer, I feel as though especially at UF there is no real room for compromise. The cheaper the housing, the farther from campus you are providing no incentive to stay close to campus and forcing college students to automatically adjust once the fall begins which can be an uneasy process. I think that if there is a solution to this, that there will be a more natural transition for sophomores that can help them start semesters off with less uncertainty so they can actually focus on school. Nice one-handed pick, and great win this weekend.
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