Shawn Davis

24A – Venture Concept No. 1

My venture concept is based on the need of college housing in college towns. This opportunity comes from the analysis that in college towns it is hard for college students to locate an affordable college housing close to campus. This opportunity typically applies to those who are your typical undergrad but specifically students who are pass their freshman year of college. The changes are that colleges are admitting more and more students through the flexibility of online classes. With this trend there are more students then campus housing can hold which is why students tend to look for affordable housing close to college campuses. This is only happening in college town demographically the population is made up of 18 – 25 year old college students that are still financially being supported by their parents when it comes dealing with paying for housing. Typically while their undergrads parents are still paying for their housing due to them being full time students and not being able to have enough time to work jobs. Customers are satisfying this need by getting friendly referrals. Students that are still not familiar with the college town often go live in neighborhoods that they know their friends already live in or somewhere that their friends recommend them staying in. They are still loyal because they often stay in that place until they are getting ready to graduate. They are more loyal to the referral and not the product itself. This opportunity is big because there are colleges everywhere with students that are from 50 to 60 thousand plus students. This opportunity will be last for years because cities and colleges can only get so big so eventually we will run out of space. The product that I will be providing is more spacing for college students to be able to live closer to college campuses at a price that can be affordable for them to live great and also enjoy it. My plan is to work with other people on campus that will promote the college housing that I’m going to be setting up at affordable rates. Also I would partner with a group that would be willing to share my vision support my business plans. The reasons for me to think that customers will switch to my product is because it will be close to campus also it will be affordable for them to live in. It wouldn’t be hard due to the help I would have from my peer by promoting the product and giving them information on how cheaper my product would be compared to the others. The competitors are the other business people that own other college housing. They don’t have the option to provide people with different housing opportunities. They only have so much to offer they can’t over sell things. For packaging, price points, customer support, and customer experiences I would have a person that has patients, interact with people and someone who knows the system well to work with customers to guide them with things they want to know, need to know or anything they need help with. I would organize my business by having employees that understands my vision and value. I would have a number of 5 employees for different things. The roles are someone who would be able to explain what I need in my product to students who are looking for housing, another person will explain to me what will be the best set up location for my product, and my role will be to give a reasonable price that will meet needs for college students to switch to this new product.